ABOUT
7C's was founded with the metaphorical term for the seas and oceans of yesteryear and my life long pursuit of seeing the world through the vehicle of basketball. Coaching it, teaching it, watching it, sharing it with people of all cultures. The Beyond? Self-explanatory. There are no limits when you possess the grit, desire and motivation to make things happen. C's is a special letter in our family as numerous family members first names begin with C. This is a tribute to my entire family, the struggles that we have endured together and the ability to overcome those struggles in both life and business. Basketball, life and business have endless parallels.

Mission
The Beyond is that I will add words that begin with C as the business matures and maneuvers. To start, the 7C's are Community, Coaching, Camps, Clinics, Collaboration, Consultation and Communication. There are many,
many more Power C's. The 7C's represents the
Seven Seas as it is the hope and expectation that this company has no boundaries. As the iterations of the meaning of the Seven Seas has changed over the
course of history, so will this venture change with the times. I have had the fortune to speak to groups, teams,
or done clinics in 8 countries. Let's make it 80.
Non - Negotiables
Clay's 7C's & Beyond is unequivocally opposed to all forms of discrimination and hatred and is pro equity, diversity and inclusion. I will not do business with any hate, exclusionary or extremist groups.














